So it seems that I’m making a regular habit of deserting my loyal Mattress Police readers to post here on Tuesdays. And I seem to be writing about movies a lot. We should think of a clever name for this feature. Something reminiscent of sitting at home on a Saturday night with a good DVD spinning in the player. I know: Saturday Spin! I hope that’s not taken. Oh well, I’m sure Snuppy will come up with something if it is.
This week I thought I would share with you my plan for preserving American dominance in the realm of cinema. You may be aware that countries other than the United States occasionally make movies — often in foreign languages that are hard to understand — like Trainspotting or Miami Vice. Now I realize that some of you are from non-American countries, so you may not entirely sympathize with my Hollywood-centric view of movies. So let me say right off the bat (a bat is like a stick) that I don’t particularly care about your Sense and Sensibility-style movies where stiff-necked people click-clack around big dreary houses talking about how they’ve been shamed or will be shamed, or plan on shaming someone for once shaming their little sister during a game of shame-around-the rosey. As my wife once said about Sense and Sensibility, “I thought this was Pride and Prejudice.” My thoughts exactly.
Anyway, you can keep your movies about shame and angst and moral ambiguity. My concern is with what I call “real movies,” which center on explosions, fistfights, and marital infidelity as titillation and/or plot device. I am worried that with the popularity of such movies as Casino Royale and The Transporter and the implosion of Tom Cruise and Mel Gibson, the U.S. is in danger of losing its dominance in the realm of real movies (or cinema realite, as I call it).
The problem is that these movies are terrifically expensive to make, especially if you need to coax someone important like The Rock or Fifty Cent into playing the lead rather than relying on cheap foreign imports like Daniel Craig or Clive Owen. I’m afraid that if our big action movies continue to tank, Hollywood is going to stop making them, and pretty soon I’ll be forced to watch that crap from Hong Kong that Quentin Tarantino won’t shut up about. So what we need is a way to make these movies more affordable to produce, so that Hollywood can churn out more of them, thereby increasing the odds that at least a few really kick-ass movies will be released a year.
My solution: Product branding. Sure, we already have product placement and movie tie-ins, but I’m talking about taking it to a whole new level. We build the whole movie around a product or brand, and even include the brand name in the title. There’s no need for this to reduce the quality of the films; with a little care I’m sure we can maintain the films’ artistic integrity while paying top dollar for the best explosions money can buy.
For example, if studios had implemented this strategy over the past several decades, you might have seen movies such as:
- BMW: The Ultimate Driving Miss Daisy Machine
- The Husqvarna Chainsaw Massacre
- Winchester’s To Kill a Mockingbird
- Like Water for Hershey’s Chocolate
- ABC Presents: Network
- Disney’s Pirates of the Caribbean (Ok, this one’s a bit ridiculous)
- Elizabeth Taylor’s Passion of the Christ
- Los Angeles Raiders of the Lost Ark
- Twister
- American Express History X
- Sears Die Hard
- Hey Mikey, It’s a Wonderful Life!
Any other suggestions? Hollywood is listening.
~Diesel